Last Thursday, we had the pleasure of recognising the hard work and dedication of some of the industry's leading financial organisations in creating professional videos. Congratulations to all the award winners and runners-up.
This year, the Asset TV Awards saw the introduction of several new categories. As market and viewer trends changed over the past 12 months, there’s was a need to add some new awards. This year, we featured four institutional awards, to recognise the increased viewership across our institutional channel. We also featured two Akademia awards; as we’ve seen advisers watching more videos than ever before for structured learning CPD. However, the most unsuspecting award that we presented was our social media award. After a very successful year across our social media platforms, even our social sceptic CEO couldn’t ignore that social has become a vital part of our business. We’re very pleased to announce that PIMCO is the winner of the very first Asset TV social award.
Topics wise, negative rates and volatility were popular in our Most Watched Masterclass, celebrity host, category. With the winning video being the UK outlook Masterclass with Robert Peston where he and experts from Cavendish Asset Management, Jupiter Asset Management, Prudential Portfolio Management Group and Sarasin & Partners discussed the outlook for the UK and the big issues that are impacting markets. As usual, celebrity host Robert Peston proved popular, with his hosted Masterclasses dominating the category.
Click here to view the awards booklet.