This year, we made the awards all about our viewers. We have created categories that look at most watched videos by viewer group. We chose to do this because we focus on the quality of views and so we wanted our awards to reflect this. We broke down the awards into three categories wholesale, institutional and company awards.
Here is an explanation of our viewer categories:
For our wholesale awards, there are eight awards segmented by video type and viewer category.
DFMS AND DIRECTLY AUTHORISED ADVISERS:
This group is made up of discretionary fund managers and advisers who are directly authorized with the FCA.
WEALTH MANAGERS AND PRIVATE BANKS:
These are our contacts at the top wealth management companies and private banks.
NATIONALS AND NETWORKS:
These contacts are financial advisers who are a member of a national or network.
For our Akademia awards, we broke down viewers into two categories: the advisory market (which includes all of the above segments) and paraplanners.
For our institutional awards, there are two awards segmented by viewer category.
These contacts include UK pension fund contacts and trustees.
These contacts are consultants at the top consulting firms in the UK.