Blog

London – 15th October, 2018 – Asset TV, the leading global online video platform for investment professionals, today announced the hire of media specialist, Ben Bonney-James, to lead its UK wholesale investment sales team.

Last Friday, we announced the winners of the Asset TV 2018 Awards to recognise the companies, programmes and topics, most popular on Asset TV. To mark the fourth year of the Asset TV Awards, we have added some new categories to reflect the breadth and depth of topics and sectors. Thank you to everyone that watched and congratulations to all this year’s winners.

After a long-run from Schroders, Q2 saw a new company at the top of the leaderboard. Invesco Perpetual leads the list with four videos in the top 20, including a spot on the Peston Masterclass. Invesco Perpetual were closely followed by last quarter’s winner Schroders, then Aberdeen Standard Investments, Prudential and Fidelity International rounding out the top five.

There are familiar faces in the most viewed companies list as Schroders, Invesco Perpetual and Aberdeen Standard Investments fill the top three positions on the leaderboard. It’s no surprise that these three should come out on top, given their channel and programme sponsorships, branded channel pages and regular participation in live Masterclasses. Over 50% of the top 20 videos viewed in Q1 were over 30 minutes long and accredited for structured learning CPD. Eight Masterclasses and six Akademia modules made the cut, with a combined eight videos sitting within the first 10 top spots. With MiFID II in January and GDPR in May, viewers are keen to learn more about the impact. It’s no surprise a video delving into the regulatory challenges has pushed its way to the top in Q1.

This has been a record-breaking year with over 400,000 views recorded on the Asset TV platform. We now support advisers with
over 17,000 hours of CPD; including 5,200 hours of structured learning CPD from Akademia.

At Asset TV, we help asset managers extend the reach of their communication in a targeted and intelligent way.

We create eye-catching custom videos with a range of expert interviews, live webcasts and popular programmes – all designed to boost brand awareness, lead generation and connect with leading fund selectors.

For the past five years, we have conducted an online survey to establish preferences and identify industry trends. This year, it was completed in October by 203 investment professionals who watch videos on Asset TV.

This has been a record-breaking quarter with almost 100,000 views. We have seen a 12% increase in views for videos over 30 minutes. Average views per video are up 17% year-on-year and structured learning Akademia views increased by a further 25% compared to last quarter.

This year, we made the awards all about our viewers. We have created categories that look at most watched videos by viewer group. We chose to do this because we focus on the quality of views and so we wanted our awards to reflect this. We broke down the awards into three categories wholesale, institutional and company awards.

Queripel Partners II LP ​has taken​ a strategic equity stake (36%) in​ ​the Think Digital Group Ltd, the UK holding company for Asset TV, to ​support​ the company's global expansion strategy.

With the year anniversary of Brexit drawing nearer, it appears that our future in the EU is just as uncertain as it was on the 23rd June 2016.

The 20th of January 2017 saw Donald Trump inaugurated as the 45th President of the United States. Steve Ruffley chief marketing strategist at InterTrader takes a look at Trump’s first 100 days and how the markets have reacted.

LONDON, United Kingdom - 21st April 2017 - Asset TV, the worldwide leader in financial and investment video, has further extended its editorial and content resources with the arrival of Jenny Hammond as its latest presenter and producer.