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Asset TV is used by advisers for research and learning, so when we see what they are watching, it delivers a strong indicator of future actions.

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Asset TV X-Ray

Spotting trends in audience engagement

Asset TV X-Ray presents a bespoke suite of analytics reports designed to give video producers and sponsors the detailed feedback needed to enhance their audience communications and drive sales strategy.

Your Results

Producing the advantage

Asset TV X-Ray is delivered in a report format every quarter and via deep-dive meetings with our digital team, so we can help unearth the value from the numbers.

Industry Engagement Report

A two part report:

  • Looking across the entire Asset TV audience to highlight the hottest topics over the past 3, 6, 9 and 12 months.
  • A three-month report on individual viewer companies, to show which topics they have been following and which companies they have followed the most.

Top Gun Topics

A two part report:

  • Looking across the entire Asset TV audience to highlight the hottest topics.
  • A three-month report on individual viewer companies, to show the topics rising in interest.

Company Benchmarking

Compares key metrics for video views and audience profile, relative to the entire Asset TV audience, including:

  • Share of voice
  • Most watched videos
  • Most watched topics
  • Top 10 viewing companies
  • Audience profile

Peer Group Analysis

A benchmark report relative to a custom selected peer group of companies, to include:

  • Share of voice
  • Most watched videos
  • Most watched topics
  • Top 10 viewing companies
  • Audience profile