Data Led Demand Generation How to maximise your reach across our 40,000 strong audience of UK professional investors. We’ve been targeting professional investors for over 20 years, developing key strategies and programmes to maximise both views and engagement on our video content, creating maximum demand and lead generation for our clients. Here we share our insights on the tools we've developed for our clients on Asset TV to target professional audiences: CPD Accreditation Accredited content between 30 minutes & 45 minutes generates 21% more impressions than unaccredited content of the same length Akademia modules are developed around investors’ structured CPD requirements making them a must watch for advisers needed to meet CPD goals We're accredited by the CII, CISI and LBIF on all our Akademia content and all Masterclasses are suitable for structured CPD We have an expert editorial team in place to ensure that any content meets all the requirements needed for advisers to claim CPD We can work with clients to gain accreditation on their content All our video content, even when embedded into client sites, is tracked in the Asset TV CPD Statement – making it as easy as possible for time-poor advisers to claim CPD Asset TV Masterclass Streamed live weekly to our audience, with all live viewers details provided, widening the opportunity for lead generation. The unique set up is designed around increasing the debate and encouraging viewer questions on the hottest topics starting the conversation between fund managers and buyers ‘Celebrity’ Masterclass sponsorship. These events are one step up from our regular events and attract 1,000+ views from the highest number of Institutional, Advisory and Wealth viewers, making it an ideal platform for sponsors who want to reach a wide professional investor audience. Replay hosted and promoted on Asset TV. After the event all Masterclasses are sent to our full wholesale audience boosting the views and creating even more demand for our clients Company channel pages Gets your brand at the forefront of the Asset TV website Custom branded email templates sent monthly to our audience Click through options to client websites featured on the a-side of every video in the channel Follow up email options to increase lead generation with an engaged audience Channel followers. Viewers are given the option to ‘follow’ channel clients and we can target the followers with your own content to create even more demand for your products